Our Story

A Significant Gift from Arabia

It is really simple - we want to make good quality Ajwa part of every day modern life, to have at home and share with your loved ones.

We source the best quality dates from Madinah and make them accessible to Muslims in the UK and Dubai.

Embracing the ethos of progressive Muslims, we believe in elevating every aspect of life, including our Sunnah foods. That's why we've meticulously crafted our Ajwa Dates packaging with the same attention to luxury and high standards that define our lifestyle. Gone are the days of uninspired plastic trays and lackluster presentations. Our black and gold pouches, designed without compromise, reflect our commitment to excellence. Through extensive research and thoughtful design, we've curated the ultimate premium Ajwa package, ensuring that every bite is a taste of luxury and tradition.

There are many reasons to make Ajwa dates a part of your daily diet.

Firstly, there are several references in Hadith and Islamic historical literature about the benefits of Ajwa dates. Prophet Mohammed (PBUH) said that “one who takes 7 Ajwa dates in the morning, he remains under the protection of Allah from magic and poison for whole of the day". (Source: Sahih Bukhari, Book 76, Page 91)

A’isha (RA) reported Allah’s Messenger (PBUH) as saying: “The Ajwa dates of Aliya contain heating effects and these are an antidote in the early morning.”

(Source: Sahih Muslim, Book 23, Hadith 5,083)

We also know from modern science that Ajwa dates are rich in essential nutrients and vitamins (Vitamin B, Magnesium, Calcium etc.), thus providing numerous health benefits.